Festa do Vinho 2021 in Catas Altas, MG

20th Festa do Vinho

In 2021, Catas Altas found a new way to celebrate its most iconic tradition. The 20th edition of the Festa do Vinho (Wine Festival) took place in a special, safe online format from May 14 to 16, streamed on Aprovart's YouTube channel.

Despite the restrictions imposed by the pandemic, the event kept the essence of its history alive: celebrating local culture and jabuticaba wine — the town's intangible heritage — and promoting the talent of the region's producers and artists.

An Online Celebration of Tradition and Local Culture

The 2021 edition showed that the Festa do Vinho is much more than an in-person event — it is a symbol of identity and belonging. Adapting to the moment, the organizers created a digital experience that brought the public together even at a distance, with cultural performances, talks and interactive contests.

The broadcasts let people in different places follow the program from home, keeping their bond with the town and its traditions. It was an edition marked by emotion, creativity and the ability to innovate in the face of challenges.

The festival reinforced the importance of the artisanal way of making jabuticaba wine, knowledge passed down from generation to generation and a symbol of Catas Altas pride.

Online Program and Interactive Attractions

Over the three days, the 2021 Festa do Vinho offered a varied schedule full of music, culture and food. The public could watch streamed concerts, theater performances, drawing and princess contests and talks with experts on artisanal winemaking.

The broadcasts also included tributes to the producers and families who keep the jabuticaba wine tradition alive in Catas Altas. Every attraction was carefully designed to preserve the event's community spirit, even online.

Interaction through social media and live comments brought closeness and warmth, turning physical distance into a new way of being together and celebrating.

Harmonize com Jabuticaba: Food and Creativity

One of the highlights of this edition was the "Harmonize com Jabuticaba" Food Route, which invited participants to try recipes made with the town's signature fruit. Local restaurants and businesses created jabuticaba-inspired dishes, combining tradition and culinary innovation.

This initiative boosted local commerce and showed the potential of food as a cultural expression and a tool for the regional economy. It also reinforced the link between cuisine and wine, two pillars of Catas Altas identity.

Even online, the public could follow videos, interviews and cooking demonstrations highlighting the versatility of jabuticaba and its strong presence on Minas Gerais tables.

Valuing Local Culture and Producers

The 20th Festa do Vinho also aimed to give visibility to producers and associations working with artisanal fermented drinks. During the broadcasts, viewers learned more about how jabuticaba wine is made and about the initiatives of Aprovart (Association of Jabuticaba Wine Producers of Catas Altas).

The association, devoted for decades to preserving the artisanal technique, showed that community unity is what keeps the tradition alive, even in difficult times. The event also included online sales of jabuticaba wines, allowing the public to buy directly from local producers.

With this initiative, the festival reaffirmed its role as a platform for cultural promotion and sustainable development.

A Historic and Innovative Edition

The 2021 Festa do Vinho went down in history as the first fully online edition since the event began. With creativity and sensitivity, Catas Altas turned a global challenge into an opportunity for cultural reinvention.

The success of the broadcasts showed the strength of local tradition and the importance of jabuticaba wine as a symbol of resilience and hope. With every edition, the festival reaffirms the pride of a people who know how to celebrate life — whether in the squares, in the vineyards or, as in 2021, on screen.

The online experience not only kept the memory of the event alive but also opened new paths for the future, showing that Catas Altas culture can adapt without losing its essence.