Torneio Leiteiro 2013 in Santa Bárbara, MG

37th Torneio Leiteiro and 4th Pampa Horse Show celebrate tradition and music in Santa Bárbara

From July 11 to 14, 2013, the Adilson de Melo Exhibition Park hosted another great edition of the Santa Bárbara Torneio Leiteiro (Dairy Fair), which reached its 37th year, together with the 4th Pampa Horse Show.
The festival drew thousands of people, farmers and visitors from many towns, reinforcing Santa Bárbara's role as a regional reference in agriculture, tourism and culture in the Serra do Caraça.

With shows by national artists, a professional rodeo, rural competitions and attractions for the whole family, the event established itself as one of the biggest in the Médio Piracicaba region, combining leisure, tradition and development.

A standout music program

The 2013 concert lineup pleased a wide range of audiences, combining different musical styles.

• July 11 (Thursday): Fernando & Sorocaba opened the festival with a show of light, sound and audience interaction, performing hits such as "Madri" and "Pega Eu e Leva Pra Você".

• July 12 (Friday): the group Sorriso Maroto entertained the crowd with romantic pagode, followed by the duo Vitor & Guilherme.

• July 13 (Saturday): it was the turn of O Rappa to set the stage alight with their classics "Minha Alma", "Anjos (Pra Quem Tem Fé)" and "Pescador de Ilusões".

• July 14 (Sunday): closing with free admission, singer Eduardo Costa moved the audience with his striking voice, while Galinha Pintadinha entertained children at the matinee.

Between the main acts, local performers such as Bartucada and Scarcéus kept the party going until the last chord.

Tradition and valuing rural producers

The 37th Torneio Leiteiro reaffirmed the importance of dairy farming for Santa Bárbara, valuing producers and highlighting the quality of local production.
In the Dairy Barn, young and adult cows took part in productivity measurements, and the best performances received prizes and public recognition.

The event was also an opportunity for producers, technicians and visitors to share experience, strengthening ties within regional agribusiness and the commitment to sustainable rural development.

4th Pampa Horse Show

Alongside the dairy competition, the Pampa Horse Show attracted breeders and lovers of the breed, who were charmed by the elegance and temperament of the animals.
Judging, parades and demonstrations highlighted the potential of horse breeding in the region, reinforcing Santa Bárbara's equestrian tradition.

The presentations drew large crowds to the arena, celebrating the beauty and strength of animals that symbolize the pride of country people.

Rodeo and family attractions

The professional rodeo, with thrilling rides and lively commentary, was once again one of the high points of the event.
The packed stands reflected the enthusiasm of the crowd, who cheered every challenge the riders overcame.

The Exhibition Park also had a large food court, a children's playground and an entertainment area, offering safe fun for the whole family over the four days.

Regional impact and legacy

The 37th Torneio Leiteiro and 4th Pampa Horse Show boosted the local economy, attracting visitors, driving commerce and strengthening rural tourism.
The 2013 edition reaffirmed Santa Bárbara's commitment to preserving traditions and encouraging rural culture, establishing the town as one of the main references in the Serra do Caraça.

The event ended with a feeling of pride and anticipation for future editions, which continue to celebrate love for the land, the strength of producers and the joy of the people of Santa Bárbara.