Feira Multissetorial 2011 in Santa Bárbara, MG
14th Feira Multissetorial of Santa Bárbara
From September 9 to 11, 2011, Santa Bárbara hosted the 14th Feira Multissetorial do Médio Piracicaba (Médio Piracicaba Multi-Sector Business Fair), one of the most important business events in the region. Held at the Emília Mendes da Fonseca Sports Gym, the fair brought together many exhibiting companies, with the aim of fostering business, valuing local commerce and promoting regional development.
Organized by the Santa Bárbara Commercial and Business Association (ACISB) and the Chamber of Store Managers (CDL), the fair was sponsored by Vale, AngloGold Ashanti, Samarco, Sebrae and the Santa Bárbara City Hall. The event established itself as a showcase for entrepreneurship, innovation and culture in the Serra do Caraça region.
Official Opening and Cultural Program
The fair opened on Friday, September 9, at 8 p.m., with an official ceremony and a musical performance by Grupo Projeto Luthier. Visitors could tour the stands and see the participating companies' work up close, and the first day ended at 10:30 p.m.
Over the following days, the program offered a full schedule of workshops, hands-on sessions and business advisory services, covering professional training, personal finance and entrepreneurship.
Saturday Program – September 10
The second day began at 3 p.m., with activities focused on financial education and income generation:
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Private Pension Workshop
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Sebrae Advisory Service – Individual Microentrepreneur
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PET Bottle Broom Workshop, promoting sustainability and the reuse of materials
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ACISB Job and Internship Bank Workshop, helping those looking for work
In addition, Sebrae offered in-person consulting on management and entrepreneurship, and Caixa Econômica Federal held a handicraft workshop using recyclable materials such as milk cartons and fabric, valuing the solidarity economy and handmade work.
Saturday closed at 10:30 p.m., with strong public participation.
Sunday Program – September 11
The last day of the fair featured activities for the general public and Santa Bárbara families. From 2 p.m., visitors could take part in practical workshops and talks on finance and business:
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Workshop: Learn to Invest Your Money
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Demystifying the Stock Market
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How to Manage Your Personal Finances
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Basic Principles of Clay Modeling
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Women's Wallet Made from Milk Cartons and Fabric
The event closed at 9 p.m., after three days of intense activity and large numbers of visitors at the Sports Gym.
ACISB Internship and Job Desk
Throughout the fair, ACISB kept a space dedicated to registering résumés and signing up companies at its Internship and Job Desk, making it easier for candidates and employers in the region to connect.
The initiative reinforced the association's commitment to encouraging professional development and creating opportunities in Santa Bárbara and the neighboring towns of the Serra do Caraça.
Partnerships and Regional Impact
The 14th Feira Multissetorial had the support of important institutional partners, including Vale, AngloGold Ashanti, Samarco, Sebrae and the Santa Bárbara City Hall. The event boosted the local economy, energizing commerce, hotels and services, and attracted visitors from many towns in the Médio Piracicaba region.
With workshops, talks and cultural attractions, the fair showed the strength of business associations and the importance of investing in regional entrepreneurship as a path to sustainable growth.
Conclusion
The 14th Feira Multissetorial of Santa Bárbara, held from September 9 to 11, 2011, was a real success, bringing together companies, entrepreneurs and the community around innovation, culture and economic strength.
With educational workshops and cultural activities, the event reaffirmed the role of ACISB/CDL as a driver of development and established Santa Bárbara as a business and tourism reference in the Serra do Caraça region.






