Feira Multissetorial 2022 in Santa Bárbara, MG

23rd Feira Multissetorial of Santa Bárbara

After a break, the Santa Bárbara Feira Multissetorial (Multi-Sector Business Fair) returned in 2022 in full force, reaffirming its role as the largest business and networking event in the Médio Piracicaba region. The 23rd edition was held from September 8 to 10, at the Adilson Melo Exhibition Park, and marked a new phase for the event, bringing innovation, learning and opportunities to companies from across the region.

With a program focused on entrepreneurship, innovation and stronger commercial connections, the fair was a true reunion of business owners, visitors and partners. The initiative is promoted by Acisb/CDL and is a highlight of the economic and social calendar of Santa Bárbara and the Serra do Caraça, attracting visitors from many towns in Minas Gerais.

The event featured talks, workshops, stands and cultural attractions, creating an inspiring environment that favored learning and new business. The 2022 Feira Multissetorial reaffirmed its purpose of being more than an exhibition — a space for collective growth and for strengthening regional entrepreneurship.

The Return of the Largest Business Fair in the Médio Piracicaba

The 2022 edition had a special meaning: it marked the fair's return to an in-person format after a break. With economic recovery as its theme, the event was designed to boost commerce, services and industry, stimulating the local and regional economy.

For three days, Santa Bárbara was once again the business focus of the Serra do Caraça, welcoming hundreds of visitors, entrepreneurs and investors. Modern facilities and efficient organization ensured the event's success, with new features in its program and layout.

The fair also reinforced the importance of cooperation between productive sectors, bringing together entrepreneurs from different fields in a single space for exchange and connections. This collaborative atmosphere was essential to strengthen Santa Bárbara's image as an innovative, business-friendly town.

The enthusiasm of the public and exhibitors showed the strength of the initiative and the collective desire to keep moving forward, despite the economic challenges of recent years.

Technical Program and Themed Workshops

One of the main features of the 2022 Feira Multissetorial was its technical program, aimed at professional development and modernizing business practices.

During the event, participants had access to practical workshops and talks focused on digital communication, marketing and sustainability in business. The main program highlights were:

Friday (Sept. 9)

• 5:30 p.m. to 6:30 p.m.: Workshop How to create posts for Instagram and WhatsApp

• 6:30 p.m. to 7:30 p.m.: Workshop WhatsApp Business: More connection with your customer

• 7:30 p.m. to 8:30 p.m.: Talk ESG – At the heart of business strategy with Francine Pena Póvoa – Director of Legacy4Business, Board Member of Instituto Capitalismo Consciente Brasil and guest professor at Fundação Dom Cabral.

Saturday (Sept. 10)

• 4 p.m. to 5 p.m.: Workshop Creative Reels: more engagement and more sales for your business

• 5 p.m. to 6 p.m.: Workshop Practical guide: Content planning for social media

The activities took place at the Adilson Melo Exhibition Park, at Av. Juscelino Kubitscheck, 85 – Centro, bringing together entrepreneurs from across the Serra do Caraça interested in improving their strategies and growing their brands.

Knowledge, Sustainability and Strategy

Renowned speakers and contemporary topics were among the main attractions of the 23rd edition. The talk on ESG (Environmental, Social and Governance), given by Francine Pena Póvoa, highlighted the importance of adopting sustainable, ethical and transparent business practices.

The approach reinforced the view that modern business success goes beyond financial results — it is directly linked to social responsibility and positive impact on local communities, such as those of the Serra do Caraça region.

The workshops on social media and digital marketing also sparked great interest, especially among microentrepreneurs and local shop owners. Participants learned to create more strategic, human and engagement-focused content, showing the fair's commitment to sharing practical knowledge.

This combination of learning and practice made the 2022 Feira Multissetorial a space for professional development and for turning ideas into real opportunities.

Strengthening Tourism and the Local Economy

The fair also stood out as an important showcase for the attractions and potential of Santa Bárbara and the region. Located in the Serra do Caraça territory, the town has sought to combine economic growth with appreciation of its history and natural resources.

During the event, visitors could learn more about local businesses and initiatives focused on sustainable tourism. This integration of business and tourism reinforces Santa Bárbara's identity as a destination of opportunities, culture and lush nature.

The 2022 Feira Multissetorial reaffirmed that the economic strength of the Médio Piracicaba is directly linked to community involvement, business cooperation and pride in regional identity.

Conclusion

The 23rd Feira Multissetorial of Santa Bárbara, held from September 8 to 10, 2022, was a milestone of recovery and renewal for the region's business sector.

With workshops, talks and a variety of attractions, the event fostered connections, learning and growth, establishing itself as the largest meeting point for entrepreneurs in the Médio Piracicaba and the Serra do Caraça.

More than a fair, the event became a symbol of resilience and optimism for the future, showing that Santa Bárbara remains a town of opportunity, innovation and sustainable development.