Feira Multissetorial 2018 in Santa Bárbara, MG

21st Feira Multissetorial of Santa Bárbara

The Santa Bárbara Feira Multissetorial (Multi-Sector Business Fair) reached its 21st edition in 2018, establishing itself as the largest business and entrepreneurship event in the Médio Piracicaba region. Held from September 27 to 30, at the Adilson Melo Exhibition Park, the fair focused on Retail 4.0, highlighting the role of innovation, technology and digital transformation in strengthening local businesses.

Organized by Acisb/CDL of Santa Bárbara, in partnership with Sebrae, the 2018 edition featured talks, workshops, themed talks, business rounds and cultural performances, all in an environment that encouraged learning and new opportunities.

With free admission and modern facilities, the fair attracted business owners, students, investors and visitors from the Serra do Caraça and many towns in the region, reaffirming Santa Bárbara's economic potential and entrepreneurial spirit.

Retail 4.0: Innovation and Digital Transformation

The big highlight of the 2018 Feira Multissetorial was its focus on Retail 4.0, discussing the impact of new technologies on how businesses sell, communicate and relate to customers.

Business owners and specialists shared strategies and good practices to boost business in the digital landscape. Topics included e-commerce, digital marketing, entrepreneurship and efficient management — key pillars for modernizing local companies.

The talks showed how integrating physical and digital channels is essential for the sustainable growth of commerce, especially for the small and medium-sized businesses of the Serra do Caraça region, which are increasingly investing in innovation and training.

This connection between knowledge and practice made the fair a true space of learning and inspiration for the future of business.

Official Program

The 21st Feira Multissetorial had a program full of training, networking and leisure activities.

Thursday (Sept. 27, 2018)

• 7:00 p.m. – Opening Ceremony

• 9:00 p.m. – Show in the Gourmet Area

Friday (Sept. 28, 2018)

• 3:00 p.m. – Opening of the Exhibition Area

• 4:00 p.m. to 6:00 p.m. – Business Round

• 5:00 p.m. – Talk How Can E-commerce Boost Your Business? – Emerson Duarte (EMC Sistemas)

• 7:00 p.m. – Talk Workomotors – Mechanics Hub Area

• 7:00 p.m. – Talk Eletroart Success Stories – Marly Sarter

• 7:00 p.m. – Conversation Area: Food Pairing and Craft Beer

• 8:00 p.m. – Cultural Performance: Banda de Flautas do Simboraço (flute band)

• 8:30 p.m. – Show in the Gourmet Area

Saturday (Sept. 29, 2018)

• 3:00 p.m. – Opening of the Exhibition Area / Technology Clinics (Sebrae)

• 5:00 p.m. – Digital Marketing – Success for Your Business

• 4:30 p.m. – How to Start Selling Online Without an Online Store

• 6:00 p.m. – Health Trail (Núcleo Viva a Saúde) – Content Area

• 7:00 p.m. – Cultural Performance: Assambloc

• 8:00 p.m. – Show in the Gourmet Area

Sunday (Sept. 30, 2018)

• 3:00 p.m. – Opening of the Exhibition Area / Cultural Performance

• 4:00 p.m. – Cavalhadinha de Brumal (children's Cavalhada) – Gourmet Area

• 5:00 p.m. – Health Trail (Núcleo Viva a Saúde)

• 6:00 p.m. – Outdoor Exhibition Area

• 7:00 p.m. – Show in the Gourmet Area

Over the four days, the fair remained a space for connection and learning, bringing together the latest in business with the warmth and hospitality typical of the Serra do Caraça.

Business Rounds and Training

The business rounds and training workshops were highlights of the 2018 program, giving local entrepreneurs opportunities to expand their networks and form new partnerships.

The event promoted an environment of exchange and learning, where companies could present their products and services, discover new trends and discuss innovation strategies. Sebrae's technology clinics were especially praised by participants, who highlighted the relevance of the content for strengthening small businesses.

These activities showed how Santa Bárbara is becoming a reference center for entrepreneurship and business training in the Serra do Caraça, connecting companies, people and ideas for sustainable development.

Culture, Health and Entertainment

Besides the technical and business side, the 2018 Feira Multissetorial also valued local culture and community well-being. The Health Trail, organized by Núcleo Viva a Saúde, offered activities focused on quality of life and awareness of healthy habits.

The cultural program included music and artistic performances, such as the Banda de Flautas do Simboraço and the group Assambloc, who delighted the public with their talent and variety.

The Gourmet Area combined food and leisure, offering relaxed moments for business owners and visitors to mingle, keeping the welcoming atmosphere typical of the Serra do Caraça.

Conclusion

The 21st Feira Multissetorial of Santa Bárbara, held from September 27 to 30, 2018, was a real success. With the theme Retail 4.0, the event showed the importance of technological innovation and professional training for the future of regional commerce.

With the support of Acisb/CDL, Sebrae and many sponsors, the fair reaffirmed Santa Bárbara's leading role in the economy of the Médio Piracicaba and the Serra do Caraça, strengthening the entrepreneurial spirit and the integration between companies and the community.

More than a fair, the event represented the movement of transformation and modernization that is driving the region toward a more connected, collaborative and sustainable future.