Feira Multissetorial 2019 in Santa Bárbara, MG

22nd Feira Multissetorial of Santa Bárbara

The Santa Bárbara Feira Multissetorial (Multi-Sector Business Fair) has become the largest business and networking event in the Médio Piracicaba region, bringing together entrepreneurs, investors, institutions and visitors in an environment of innovation, learning and connections.

In 2019, the event reached its 22nd edition, with the theme "Inspirar para Inovar" (Inspire to Innovate), highlighting the importance of technology, creativity and sustainability in the region's economic development. The fair was held from October 10 to 13, offering an extensive program of talks, workshops, hackathons, business rounds, cultural performances and concerts.

With the support of Acisb/CDL and major regional partners, the 2019 Feira Multissetorial reaffirmed Santa Bárbara's role as a reference center for entrepreneurship, education and innovation within the economic landscape of the Serra do Caraça.

Inspiration, Technology and Innovation

The 2019 edition was marked by the integration of the productive sector with the world of technology. The event looked at how new digital tools are transforming the job market and the way business is done.

The Future of Professions Panel, with Ricardo Motta, Pedro Eduardo and Márcio Júnior, discussed the changes brought by digital transformation and the impact of innovation on careers and companies.

In addition, hackathons, talks on ESG, innovation in healthcare and digital marketing, and interactive activities reinforced the fair's purpose: to inspire innovation.

This modern approach connected local entrepreneurs with new global trends, bringing Santa Bárbara closer to the innovation practices spreading throughout the Serra do Caraça region.

A Varied Program and Attractions

The 22nd Santa Bárbara Feira Multissetorial had an intense program that combined business, education and culture over four days.

Thursday (Oct. 10, 2019)

• 7 p.m. – Opening Ceremony with the Trio Estrada Real da Estação da Música

• 8 p.m. – Panel Future of Professions with Ricardo Motta, Pedro Eduardo and Márcio Júnior

• 9:30 p.m. – Show by Keyller in the Gourmet Area

Friday (Oct. 11, 2019)

• 1 p.m. – Start of the Education Hackathon

• 4 p.m. to 6 p.m. – Business Round

• 7 p.m. – Opening of the Exhibition Area

• 7:30 p.m. – Talk: Innovation in Healthcare – Unimed BH Innovation Center

• 8 p.m. – Personal Finance and Planning – with Tiago Lacerda

• 8:30 p.m. – The New Marketing and Digital Commerce – with Fábio Marques

• 9:30 p.m. – Show by Ingrid Leonara

Saturday (Oct. 12, 2019)

• 8 a.m. – Education Hackathon continues

• 3 p.m. – Opening of the Exhibition Area

• 5 p.m. to 9 p.m. – Robotics and Games Workshop for Children

• 6 p.m. – Talk Sustainability with a Focus on Solar Energy – Lidemar Braga (Bramar Engenharia)

• 7 p.m. – Hero do Zero Project – Ivy Cristiny

• 9:30 p.m. – Show by Nayara Alves

Sunday (Oct. 13, 2019)

• 3 p.m. – Opening of the Exhibition

• 5 p.m. – Reverse Logistics and Waste Management

• 6 p.m. – Cultural Activities and Maker Exhibition

• 7 p.m. – Advanced Robotics Workshop for Adults

• 9 p.m. – Show by Denner & Kauã

The variety of the program showed that the fair goes beyond business, offering educational, technological and cultural experiences for all ages.

Education Hackathon and Featured Talks

One of the big milestones of the 2019 edition was the Education Hackathon, held in the Acisb/CDL hall, bringing together teams of educators, students and technology professionals. The challenge encouraged the creation of innovative solutions to improve public and private education, bringing technology closer to the classroom.

The Unimed Content Area hosted talks and panels covering everything from innovation in healthcare to personal finance, e-commerce and digital marketing. This range of topics reinforced the fair's multidisciplinary character and its commitment to sharing knowledge.

The initiative was very well received by participants and helped position Santa Bárbara as a town connected to trends in innovation and lifelong learning — values that reflect the creative, entrepreneurial spirit of the Serra do Caraça.

Business and Sustainability in Focus

The 22nd Feira Multissetorial also took an approach focused on sustainability and conscious consumption. Talks on solar energy, reverse logistics and waste management broadened the debate on responsible business practices and the role of companies in environmental preservation.

Local companies and entrepreneurs had the opportunity to exhibit their products and services in an environment that encouraged networking and new contracts. The business rounds were a highlight, establishing the event as the main meeting point for business owners in the region.

This synergy between innovation, sustainability and business reinforces Santa Bárbara's commitment to building a more balanced and prosperous future for the whole Serra do Caraça region.

Culture and Entertainment

Besides the technical and business content, the 2019 Feira Multissetorial was also a space to celebrate local culture and art. The music performances in the Gourmet Area entertained the public, who enjoyed regional artists such as Keyller, Ingrid Leonara, Nayara Alves and Denner & Kauã.

These attractions complemented the festive atmosphere of the fair, offering moments of leisure and togetherness for the whole community. The combination of knowledge and fun made this one of the most complete editions in the fair's history.

Conclusion

The 22nd Feira Multissetorial of Santa Bárbara, held from October 10 to 13, 2019, was a memorable and innovative edition. With the theme Inspirar para Inovar, the event brought together technology, education, sustainability and culture, strengthening the business ecosystem of the Médio Piracicaba and the Serra do Caraça.

More than a fair, it was a movement of transformation and learning that reaffirmed Santa Bárbara's commitment to promoting economic and social development based on innovation and cooperation.