Feira Multissetorial 2014 in Santa Bárbara, MG

17th Feira Multissetorial of Santa Bárbara

The Feira Multissetorial do Médio Piracicaba (Médio Piracicaba Multi-Sector Business Fair), in its 17th edition, held from September 18 to 20, 2014, established itself as the region's main business and entrepreneurship event. Organized by Acisb/CDL, with the support of major partners such as Vale, AngloGold Ashanti, Samarco and Sebrae, the fair offered a rich program of talks, workshops, seminars and cultural attractions that strengthened the business and social scene of Santa Bárbara, located in the beautiful Serra do Caraça region.

The event's main focus was strengthening micro and small businesses, offering training and networking spaces to stimulate regional economic development. With the theme "Sebrae em Ação" (Sebrae in Action), the fair highlighted innovation, sustainability and entrepreneurial education as pillars for the growth of local companies.

Besides the training activities, the fair featured a busy Cultural Showcase, artistic performances, the traditional Business Round and a series of inspiring talks that engaged the public over the three days.

Official Opening and Early Highlights

The Official Opening took place on September 18, at the Santa Bárbara Exhibition Park, with performances by the Corporação Musical Santo Antônio (town band) and the group Oficina Viva da AART "Flores de Santa Bárbara", as well as a show by Léo Baiano in the Gourmet Area.

That same night, the Acisb/CDL Partner Network was launched, marking the start of a new stage of institutional partnerships aimed at strengthening local commerce.

Another highlight of the opening was the talk "Missão Internacional Cláudio Baumann e Cláudia Federaminas" (International Mission), focused on sharing experience and bringing in new market practices.

The fair was carefully planned to encourage the exchange of experience, the promotion of business and the strengthening of business networks, characteristics that reflect the dynamism of the economy of the Serra do Caraça region.

Sebrae em Ação: Knowledge and Innovation

On September 19 and 20, Sebrae em Ação offered an extensive program of workshops, talks and technology clinics aimed at training business owners and entrepreneurs.

On Friday (Sept. 19), topics such as good environmental practices for auto repair shops, financial planning, visual merchandising, pricing and sales planning dominated the training schedule. The talk "Financial Planning – Prudente" and the Large Buyers and Small Suppliers Seminar, moderated by Inácia Soares, reinforced the importance of productive partnerships and business formalization.

On Saturday (Sept. 20), activities continued with a focus on sustainability, management and marketing. Workshops on environmental compliance, visual communication, sales displays, leadership and entrepreneurial motivation drew large audiences, offering learning and inspiration.

These actions strengthened the fair's commitment to entrepreneurial education, driving a real cycle of transformation and regional development — values closely linked to the culture of sustainability and innovation that extends throughout the Serra do Caraça.

Cultural Showcase and Gourmet Area

The Cultural Showcase – PIC AngloGold Ashanti was one of the big successes of the 2014 edition, valuing local artistic talent with music, theater and dance performances.

Program highlights included performances by Ênio Reis Produções Artísticas, the show "Os Saltimbancos", the NGO Consciência Jovem, as well as shows by Léo Baiano, Trio Jazz and traditional cavalgada and congado groups from the region.

The Gourmet Area was also a special attraction, with music and food that celebrated the flavors and culture of Minas Gerais. The public enjoyed unique moments of fellowship and leisure, making the fair a complete experience that combined business, culture and tradition — hallmarks of the hospitality of the Serra do Caraça region.

Business Round: Connecting Opportunities

The traditional Business Round, held on September 19 and 20, was one of the high points of the event. Large companies such as Samarco, Vale, AngloGold Ashanti, Jaguar Mining, Cenibra and Pedreira Um Valemix took part, creating concrete opportunities for partnerships and contracts with local suppliers.

These direct meetings between buyers and business owners from different sectors strengthened the regional production chain and promoted integration between large industries and microentrepreneurs, encouraging the collaborative economy and sustainable development.

The success of the round reinforced the role of the Santa Bárbara Feira Multissetorial as a catalyst for business and opportunities throughout the Médio Piracicaba region, raising the profile of the town and the Serra do Caraça as a center of innovation and entrepreneurship.

Culture, Development and Partnerships

The 17th Feira Multissetorial was also marked by the union of many organizations and institutions committed to regional growth. The partnership between Acisb/CDL, Sebrae, Vale, Samarco and AngloGold Ashanti was essential to the event's success.

The fair showed once again that economic development is directly linked to culture and knowledge. The engagement of business owners, institutions and the community strengthened Santa Bárbara's position as an entrepreneurial, innovative town that values its roots and the human potential of the Serra do Caraça region.

Conclusion

The 17th Feira Multissetorial of Santa Bárbara, held from September 18 to 20, 2014, was a milestone in bringing together the productive sector, culture and sustainability. The edition offered learning, opportunities and valuable connections, helping to strengthen micro and small businesses and the development of the Médio Piracicaba region.

With the support of major partners and the involvement of the community, the event reinforced Santa Bárbara's leading regional role, boosting entrepreneurship and highlighting the Serra do Caraça as a territory of innovation, business and cultural identity.