Feira Multissetorial 2017 in Santa Bárbara, MG

20th Feira Multissetorial of Santa Bárbara

In 2017, the Santa Bárbara Feira Multissetorial (Multi-Sector Business Fair) reached 20 editions, establishing itself as one of the largest business events in the Médio Piracicaba and the Serra do Caraça region. Held from September 21 to 24, at the Adilson Melo Exhibition Park, the fair's theme was "Business Connections", reinforcing its commitment to promoting networking, entrepreneurship and innovation among local companies and institutions.

With a program full of business rounds, talks, workshops, food and cultural performances, the event became a space for integration between economic sectors, bringing together commerce, industry, services and culture. With each edition, the fair strengthens its position as a showcase of opportunities and a symbol of Santa Bárbara's economic and social development.

The 2017 edition stood out for its variety of activities and the involvement of companies from the region, showing the entrepreneurial potential that drives the economy of the Serra do Caraça.

Business Connections and Regional Development

The theme "Business Connections" highlighted the essential role of partnerships and cooperation between companies, institutions and local entrepreneurs. The fair sought to foster a collaborative business environment, where sharing experience and relationships between productive sectors turn into concrete results.

The official opening took place on September 21, with a welcome by the Coral de Brumal (Brumal Choir) and speeches by representatives of AngloGold Ashanti and Vale, two of the largest companies operating in the region. Local authorities and business owners also attended, reinforcing the joint commitment to strengthening the regional economy.

Over the four days, the program featured business rounds, food showcases, themed talks and workshops on beauty, aesthetics and social media, all aimed at professional development and new market opportunities.

The fair reinforced Santa Bárbara's role as a strategic center for the development of the Médio Piracicaba and the Serra do Caraça, combining innovation, culture and entrepreneurship.

Official 2017 Program

The 20th Feira Multissetorial offered a dynamic, wide-ranging program for business owners, professionals and the general public.

Thursday (Sept. 21)

• 7:30 p.m. – Welcome: Coral de Brumal

• 8:00 p.m. – Start of the Opening Ceremony

• 8:05 p.m. – Speech by the President of ACISB/CDL

• 8:10 p.m. – AngloGold Ashanti Representative

• 8:15 p.m. – Vale Representative

• 8:20 p.m. – State Representative Nozinho

• 8:25 p.m. – Opening Speech

• 8:30 p.m. – Opening of the Exhibition Area

• 9:00 p.m. – Cultural Show: Camila Calais (vocals and guitar)

Friday (Sept. 22)

• 5:00 p.m. – Opening of the Exhibition Area

• 5:30 p.m. to 7:30 p.m. – Business Round

• 5:30 p.m. to 10:00 p.m. – 4th Food Showcase – Organized by ADESB and ADEBAC

• 7:00 p.m. to 10:00 p.m. – Beauty and Aesthetics Workshop – Espaço Exercitar

• 8:00 p.m. – Cultural Show: Flavinho (vocals and guitar)

Saturday (Sept. 23)

• 3:00 p.m. – Opening of the Exhibition Area

• 4:00 p.m. to 7:00 p.m. – Business Round

• 3:00 p.m. to 8:00 p.m. – Strategic Business Capsule

• 3:00 p.m. to 7:00 p.m. – Social Media Management – SEBRAE

• 4:00 p.m. to 9:00 p.m. – 4th Food Showcase – ADESB and ADEBAC

• 4:00 p.m. to 8:00 p.m. – Beauty and Aesthetics Workshop – Espaço Exercitar

• 7:00 p.m. to 9:00 p.m. – Talk Public Speaking and Media Training with Mariela Parolini

• 8:00 p.m. – Cultural Show: João Paulo e Leandro

Sunday (Sept. 24)

• 3:00 p.m. – Opening of the Exhibition Area

• 4:00 p.m. to 9:00 p.m. – 4th Food Showcase – ADESB and ADEBAC

• 4:00 p.m. to 7:00 p.m. – Business Round – Between Exhibitors

• 4:00 p.m. to 8:00 p.m. – Beauty and Aesthetics Workshop – Espaço Exercitar

• 6:00 p.m. to 7:00 p.m. – Religious Play "Nos Tempos de Jesus" (In the Time of Jesus)

• 7:00 p.m. to 8:00 p.m. – Strategic Business Capsule

• 7:00 p.m. – Cultural Show: Cristiane Silva

The program was carefully designed to combine technical knowledge with cultural experiences, reinforcing the fair's role as a space for learning, relationships and valuing local talent.

Business Rounds and Food Showcase

Among the main highlights of the fair were the business rounds, which provided a dynamic setting for closing partnerships and commercial deals. Companies from different sectors took an active part in the sessions, sharing experience and strengthening their networks.

The traditional Food Showcase, organized by ADESB (Santa Bárbara Development Agency) and ADEBAC (Barão de Cocais Development Agency), delighted the public with regional flavors and culinary innovation. Besides boosting the food sector, the showcase valued the cultural and tourist identity of the Serra do Caraça region.

These activities reaffirmed the fair's purpose of promoting not only economic growth but also local culture and tourism.

Workshops, Culture and Innovation

The 2017 Feira Multissetorial also focused on professional training and sharing good management practices. Workshops on beauty, aesthetics, communication and social media were held in partnership with Sebrae, offering valuable content for entrepreneurs and self-employed professionals.

The themed talks, such as the one given by speech therapist Mariela Parolini, addressed the importance of strategic communication and public speaking in business.

The event also featured a series of cultural performances, including music shows and theater, which brought the community closer to the fair and reinforced the atmosphere of celebration and integration.

Conclusion

The 20th Feira Multissetorial of Santa Bárbara, held from September 21 to 24, 2017, was a milestone in the event's history. With the theme "Business Connections", the edition brought together innovation, culture, food and business, strengthening Santa Bárbara's role as a reference for entrepreneurship in the Serra do Caraça region.

More than a fair, the event symbolized the strength of partnerships and the importance of dialogue between companies and the community, establishing itself as one of the most important events on the regional calendar.