Feira Multissetorial 2016 in Santa Bárbara, MG
19th Feira Multissetorial of Santa Bárbara
The Santa Bárbara Feira Multissetorial (Multi-Sector Business Fair) reached its 19th edition in 2016, reinforcing its role as the largest business and entrepreneurship event in the Médio Piracicaba and the Serra do Caraça region. Held from October 6 to 9, at the Adilson Melo Exhibition Park, the fair's economic focus was Corporate Sustainability and Economic Diversification, discussing new paths for the sustainable development of companies and the territory.
Organized by Acisb/CDL with the support of major partners such as Vale, AngloGold Ashanti, Sebrae and ADESB, the fair offered an intense program combining business, food and regional culture. The initiative reaffirmed Santa Bárbara's commitment to innovation and a stronger economy, without losing sight of environmental balance and the local traditions of the Serra do Caraça.
The 19th Feira Multissetorial was a true meeting point for entrepreneurs, institutions and visitors, offering experiences that connected knowledge, opportunities and flavors.
Sustainability and Economic Diversification
The theme of the edition — "Corporate Sustainability and Economic Diversification" — highlighted the importance of responsible, innovative growth capable of boosting the local economy without compromising natural resources.
The fair sought to show how companies can balance productivity and environmental responsibility by adopting more sustainable management models. The goal was to inspire entrepreneurs to see sustainability as a competitive strategy rather than just a trend.
In doing so, Santa Bárbara reinforced its commitment to smart development, becoming an example for the towns around the Serra do Caraça, where environmental preservation and sustainable tourism are gaining more and more attention.
Official Program
The program of the 19th Feira Multissetorial combined workshops, business rounds, cultural shows and the traditional Entre Serras – da Piedade ao Caraça Food Showcase, offering days of learning and unforgettable experiences.
Thursday (Oct. 6, 2016)
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7 p.m. – Official Opening of the Fair
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7:30 p.m. – Opening Ceremony
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8 p.m. – Caixa Lottery Draw – Caminhão da Sorte (Lucky Truck)
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9 p.m. – Cine Caixa Econômica Federal (open-air cinema)
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8 p.m. to 10 p.m. – Start of the 3rd Entre Serras – da Piedade ao Caraça Food Showcase
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9 p.m. to 10 p.m. – Cultural Show in the Gourmet Area
Friday (Oct. 7, 2016)
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5 p.m. to 10 p.m. – Food Showcase continues (ADESB and ADEBAC)
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9 p.m. to 10 p.m. – Cultural Show in the Gourmet Area
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8 p.m. – Caixa Lottery Draw – Caminhão da Sorte (Lucky Truck)
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9 p.m. – Cine Caixa Econômica Federal
Saturday (Oct. 8, 2016)
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3 p.m. to 10 p.m. – Food Showcase (ADESB and ADEBAC)
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9 p.m. to 10 p.m. – Cultural Show in the Gourmet Area
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8 p.m. – Caixa Lottery Draw
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9 p.m. – Cine Caixa Econômica Federal
Sunday (Oct. 9, 2016)
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3 p.m. to 10 p.m. – Food Showcase (ADESB and ADEBAC)
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3 p.m. to 10 p.m. – Cultural Show in the Gourmet Area
Over the four days, the public could take part in educational activities, watch cultural performances and taste traditional regional dishes, in an experience that brought together the best of the economy and culture of the Serra do Caraça.
3rd Entre Serras – Da Piedade ao Caraça Food Showcase
One of the biggest highlights of the edition was the 3rd Entre Serras – da Piedade ao Caraça Food Showcase, organized by ADESB and ADEBAC, which honored Minas Gerais culinary traditions and the typical flavors of the region.
The showcase featured dozens of dishes prepared by local cooks, valuing regional ingredients and recipes handed down from generation to generation. The initiative also helped strengthen food tourism, linking the towns located between the Sanctuaries of the Serra da Piedade and the Serra do Caraça.
Some of the dishes that won over the public:
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Pork leg with cassava, jiló (scarlet eggplant), plantain and molasses – Graziella Dutra
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Small free-range egg moqueca with plantain – Vinícius Dutra
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Cassava purée with flank steak in jabuticaba sauce – Marcos Lamego
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Banana blossom with ground beef and angu (cornmeal porridge) – Silvania Machado
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Angu pastry filled with cheese and banana – Leila Baêta
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Pork knuckle with corn pirão – Joana Batista
The showcase also offered cooking workshops for children, such as the popular "Mini Chef Workshop", encouraging families to take part and learning about food in a playful way.
The event turned the fair into a true festival of flavors, strengthening local culture and reaffirming the culinary identity of the Serra do Caraça region.
Culture, Business and Community
More than a space for business, the fair also stood out for promoting culture and leisure. The shows in the Gourmet Area featured performances by local musicians, and Cine Caixa Econômica Federal offered free entertainment to the public.
Partnerships with institutions such as ADESB and ADEBAC reinforced the collective, inclusive character of the fair. The union of companies, local government and the community was essential to the success of the event, which once again boosted the economy and attracted visitors from across the region.
The 19th Feira Multissetorial showed that Santa Bárbara is well placed to grow sustainably, valuing its history, its talent and its natural wealth.
Conclusion
The 19th Feira Multissetorial of Santa Bárbara, held from October 6 to 9, 2016, was an edition marked by innovation and appreciation of local traditions. The focus on Corporate Sustainability and Economic Diversification prompted important reflections on the future of business, while the Entre Serras – da Piedade ao Caraça Food Showcase delighted the public with the authenticity of Minas Gerais flavors.
With the involvement of companies, institutions and the community, the event reaffirmed Santa Bárbara's leading role in the economic and cultural life of the Médio Piracicaba and the Serra do Caraça, promoting development, learning and regional identity.







